“Guess who’s back…”
Mister Sweet is proud to be bringing back the taste of your childhood.
The cheekiest, tastiest, fruitiest chews are returning from the jungle and they’re set to shake up South Africa!
Rascals still enjoy brand equity in the market, tied to nostalgia and the
memories of a sun-soaked, playful, uniquely South African childhood. Since their withdrawal, consumers have been demanding their return!
Now, South Africa’s most-loved bite-sized chews are bouncing back into the
hearts of the young and the young at heart all over the nation. Rascals return with a double-appeal; both to older consumers wanting a taste of their childhood, and younger consumers, who have yet to experience the legend of a true South African favourite.
Mister Sweet, the creative genius in confectionery who consistently looks for
ways to bring you more than just another sweet, proudly brings you the return of Rascals. The brand is available in three exciting flavour variations, namely Fruity Flavours; Sours and Wild Berries; as well as two convenient pack sizes; a 50g eat-on-the-run pack and a 125g family sharing pack. They have also revamped the packaging to offer consumers a fresh, cheeky take on an old favourite.
Look out for
Rascals in your local store and visit Facebook
(www.Facebook.com/RascalsSA) and Twitter (www.twitter.com/RascalsSA) to join the mischief of Rascals following.
"Versatile Lyle"
Out!
